Dan Cheuvront

BFA UMD 2009 | Ex-IBM | Design & Marketing

Phone:

917-232-9414

Email:

Elevator pitch:

Creative professional with a knack for great storytelling, an eye for compelling design, and a passion for solving creative puzzles.

A Bit About Me

I've always been creative - ask anyone in my life and they'll all agree that I'm an artist at heart. With art as my creative outlet, I graduated from the University of Maryland with a BFA in Graphic Design in 2009 - at the height of the Great Recession.

After navigating the world of freelancing and in-house design agency work, I decided to pivot into marketing. It was a way for me to still be creative and expand my skills. After 10 years of marketing for large enterprises and small startups, I found myself back at design - my true love.

Using my skills and professional experience, I'm ready to dive head-first back into content design.

Experience

January 2021 - January 2023

June 2019 - December 2020

August 2012 - June 2019

September 2010 - August 2012

Snappy - Lead Product Marketing Manager

Developing messaging and brand guidelines for company rebranding resulting in a 23% increase in engagement across B2B, B2C, SMB websites, and social media.
Building Events and Field Marketing programs averaging 2,500 leads per event with 30% average conversion rate while reducing lead cost by 5%.
Leading external quarterly sales deck updates, messaging, and visuals with the executive team, resulting in a 20% reduction in sales cycle time.
Managing sales enablement and asset creation, delivering an average of 2-4 published weekly assets.
Creating and maintaining monthly newsletter to boost brand awareness, special announcements, and thought leadership with 40% OR and 35% CTR.

IBM - Content Marketing Manager

Designed and executed Analytics Heroes campaign with videos, blogs, organic & paid social media, totaling 100+ digital assets and 35% conversion rate for IBM Planning Analytics and Cognos resulting in $200K in revenue.
Led promotional campaign for in-person events with 20% conversion rate and increased attendance by 15% from the previous year.
Created and managed an internal Digital Asset Management system for sales and partner enablement resulting in 50% increase in MQLs.
Developed Watson Talent stories and themes for CMMs and PMMs to utilize when creating content.
Planned and executed publication schedules for external digital collateral.
Collaborated with external creative agencies to develop promotional videos, event booth design, and presentations.

IBM - Product Marketing Manager

Created assets for targeted CxO audience including infographics, organic/paid social, blogs, and industry analyst reports.
Developed GTM for product launches and analyst reports, resulting in $120K in revenue in 2018.
Led the SEO improvement with keyword-rich text, resulting in increased site traffic and increased conversion rates by 50%.
Revamped design and messaging for customer email nurture, resulting in a 5% increase in ORs and a 10% increase in CTRs.
Drove the MaaS360 webinar program with 2-3 events each month, averaging 150 attendees with 35%-45% conversion rates.

Graphic Designer

Directed design of visual media, logo creation, and corporate branding for local and international clients.
Spear-headed and managed concept-to-execution of all assignments.
Implemented software optimization for all graphics systems.