Digital Media Portfolio
Snappy
At Snappy, I was a key stakeholder in our company's rebrand. From choosing our color palette and typefaces to determining the new look and feel of our mascot, I made sure that we conveyed a tone that was fresh and most importantly, joyful.
Click the image to download the full brand guidelines.
IBM Analytics Hero
I was tasked with eliciting an emotional reaction to IBM's analytics solution. Thus, the Analytics Hero campaign was born. While still staying within IBM brand guidelines, I branded the campaign itself with the signature IBM Data & AI dots - keeping it familiar, yet new.
Click the image to meet the Analytics Heroes.
IBM Watson Talent
Watson Talent was IBM's in-house AI powered HR recruiting solution. The campaign was to relaunch the product by showcasing the candidate experience and difficulty for People teams to find and choose the perfect hire. Sadly, Watson Talent was acquired by a 3rd party company and this campaign never launched. However, this is one of my favorite projects in my career.
Click the image to see the ad.
